FOR FRACTIONAL MARKETERS

Expand your client offering without expanding your team.

A white-label creative partner for fractional CMOs who need strategy, production, and content execution without hiring a team or handing clients to another vendor.

I help you scope it, sell it, produce it, and ship it under your brand.

Who this is for
Fractional CMOs running 2–5 portfolios at Seed–Series C
First deliverable
14 days from kickoff
Your margin
15% markup on services, first 90 days

SECTION 01 — THE REALITY

You're the CMO. But somehow you're also the creative producer.

You sold the CEO on a content strategy. Now you're the one finding videographers, managing edits, chasing deliverables, and rebuilding a creative team every time you sign a new client.

That is not why they hired you.

You need a production partner who can move fast, think strategically, and protect your reputation with the client.

Not a vendor you have to manage. A creative partner you can trust.

SECTION 02 — THE PARTNERSHIP

The startup content puzzle genuinely fascinates me.

I plug into your fractional engagement as a white-label creative studio. You keep the client relationship. I handle the creative engine behind the scenes.

White-labeled under your brand

The client sees your team, your process, and your strategy. I operate behind the scenes unless you want me in the room.

Strategy plus execution

I am not just a camera operator or editor. I help turn your marketing strategy into a content system that can actually ship.

Built for fractional engagements

No agency bloat. No endless kickoff cycles. No rebuilding the stack from scratch. We use a simple workflow for planning, production, review, and delivery.

Fast enough to make you look good

First deliverable in 14 days from kickoff. The founder sees momentum quickly, and you look like the operator who made it happen.

SECTION 03 — WHAT PLUGS INTO YOUR ENGAGEMENT

The creative stack your clients wish they had in-house.

LinkedIn videos, short-form thought leadership, talking-head reels, podcast clips, and executive content systems that make the founder more visible and credible.

Founder-led content

Paid social videos, landing page video, campaign creative, and content variants built for testing, learning, and pipeline.

Demand creative

Testimonial videos, case studies, customer proof clips, and sales assets that help move deals forward.

Customer stories

Anthem videos, product stories, recruiting films, investor-facing content, and the bigger pieces that define the company's narrative.

Brand films and launch assets

Quarterly content planning, shoot planning, repurposing systems, review workflows, and monthly delivery rhythms.

Content operations

SECTION 04 — HOW IT WORKS

Four moves from strategy to shipped work.

01.

You scope the need

You bring me into the engagement when the client needs content, video, photography, or production support. I can help you shape the scope before it goes into the SOW.

02.

I plug in

We set up the workflow, content plan, review process, and production schedule. The client gets momentum without feeling like they just hired another agency.

03.

We ship monthly

Founder videos, customer stories, demand creative, campaign assets, social clips, or brand films. Whatever the engagement needs, we build a repeatable cadence around it.

04.

You own the relationship

Everything ladders back to your strategy. You stay the strategic lead. I make sure the creative work gets done at the level your clients expect.

SECTION 05 — THE MODEL

Simple economics. Built around how you already bill.

You can bill the work through your own engagement, bundle it into your client retainer, or bring me in as a white-label production partner.

Partner margin

For the first 90 days of any client you bring me into, you can add a 15% markup to my services and keep the margin.

For larger shoots, launch films, customer stories, or campaign packages, we scope the work before kickoff so there are no surprises.

Project Work

Most ongoing engagements land between $4K and $10K per month, depending on cadence, complexity, and production needs.

Monthly retainers

No long-term contract. No exclusivity. No agency overhead. Just a trusted creative partner you can plug in when the client needs execution.

No lock-in

SECTION 06 — PROOF

The work that makes you look good.

I have spent 15 years producing content for brands including Fitbit, GoPro, La Perla, Halo Neuroscience, and Loop Returns, plus early-stage companies that needed high-quality creative without slow agency timelines.

$0.12

LOOP RETURNS

Faster deal close rate

25%

HALO NEUROSCIENCE

Cost per acquisition · on a $300 product

30%

FITBIT

Production cost reduction · 20M+ user product ecosystem

SECTION 07 — LET'S TALK

Let's see if this fits your clients.

Tell me who you are working with, what they need, and where creative execution is slowing you down. I will help you figure out whether there is a clean white-label content offer we can add to your engagements.